Ropa Vaquera
Selma, California · Serving the community since 1998
Jewelry, Western Wear & Everyday Services
All in One Place
From gold jewelry and watches to western fashion, colognes, gifts, utility payments, and free money orders — Joyería Herrera is here to serve the community.
Included
Free Money Orders
Included
Utility Payments
Included
Jewelry Repair
Now in store
A taste of what's on the floor
Pared de Botas
Boots Wall
En la Tienda
In the Store
Pasillo de Botas
Boots Aisle
Estilo Vaquero
Western Style
Joyería de Oro
Gold Jewelry
Relojes
Watches
Sombreros
Cowboy Hats
Colonias
Colognes
Regalos
Gift Items
Reparación
Jewelry Repair
Ropa Vaquera
Western Wear
Pared de Botas
Boots Wall
En la Tienda
In the Store
Pasillo de Botas
Boots Aisle
Estilo Vaquero
Western Style
Joyería de Oro
Gold Jewelry
Relojes
Watches
Sombreros
Cowboy Hats
Colonias
Colognes
Regalos
Gift Items
Reparación
Jewelry Repair
Top Picks
The pieces our customers love most
In-store
Western Wear
Ropa Vaquera
Western style for men, women, and the whole family.
Ask About ThisIn-store
Boots
Botas
Rows of premium leather boots — exotic, classic, and everyday.
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Gold Jewelry
Joyería de Oro
Elegant pieces for gifts, celebrations, and everyday shine.
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Watches
Relojes
Classic and stylish watches for every occasion.
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Cowboy Hats
Sombreros Vaqueros
Hand-picked felt and straw hats in every shape.
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Colognes
Colonias Finas
Premium scents that make the perfect gift.
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Gift Items
Regalos
Beautifully ready for birthdays and anniversaries.
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Jewelry Repair
Reparación de Joyas
Ask our team about available repair services.
Ask About ThisOur Story
A local favorite for jewelry, western style & trusted service
Joyería Herrera brings together beautiful jewelry, stylish western wear, watches, colognes, gifts, and everyday services in one convenient local store. Whether you are shopping for a special occasion, upgrading your western style, sending a money order, or paying a utility bill, our team is here to help.
Quality you can see
Hand-selected jewelry, watches, and western wear from trusted brands.
Family-friendly
A welcoming store where every customer is treated like family.
Community first
Proudly serving Selma and the Central Valley with daily essentials.
Bilingual service
Friendly help in English and Spanish — every visit.
Browse Categories
Everything you need under one roof
Services
More than a store — helpful everyday services
Walk in for jewelry. Walk out with your bills paid, a money order in hand, and a smile.
PG&E & Utility Payments
Pagos de PG&E y Utilidades
We accept PG&E payments along with water, phone, and other utility bills — quick and easy in-store.
Free Money Orders
Money Orders Gratis
Fast service and no charge for money orders.
Jewelry Repair
Reparación de Joyas
Ask our team about available jewelry repair services.
Gift Shopping
Regalos
Find the perfect gift for birthdays, anniversaries, and special moments.
Reviews
Loved by local customers
Loved by the Selma community
"Everyone is always helpful and nice. Fast service and money orders are free!"
Maria G.
Verified visit
"Excellent workers, very friendly, and excellent customer service."
Jose R.
Verified visit
"Very good merchandise, jewelry, and denim clothing."
Ana L.
Verified visit
"Los empleados muy amables. Siempre vuelvo por la atención."
Carlos M.
Verified visit
"Beautiful jewelry selection and the staff helped me pick the perfect gift."
Sofia P.
Verified visit
"Pago mis utilidades aquí siempre. Rápido y sin problemas."
Ricardo H.
Verified visit
Read More Reviews
Reviews shown from public customer feedback.
Stay Connected
Follow us for new arrivals, specials & photos
See our latest jewelry, western wear, and store events on Facebook, Instagram, and TikTok.
Latest Facebook Posts
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Inside the Store
A look at the collection
Photo placeholders ready for your real store, jewelry, and customer photos.
Jewelry
Joyería
Hats
Sombreros
Watches
Relojes
Western Wear
Ropa Vaquera
Boots Wall
Pared de Botas
Boots Aisle
Pasillo de Botas
In-Store Style
Estilo en Tienda
Colognes
Colonias
Gifts
Regalos
Repairs
Reparaciones
Visit Us
Come say hello
Joyería Herrera
Joyeria Herreras & Western Wear
2404 McCall Ave, Selma, CA 93662
(559) 896-7425
Tap to call our team.
Hours
- Monday9:15 AM – 6:30 PM
- Tuesday9:15 AM – 6:30 PM
- Wednesday9:15 AM – 6:30 PM
- Thursday9:15 AM – 6:30 PM
- Friday9:15 AM – 6:30 PM
- Saturday9:15 AM – 6:30 PM
- Sunday9:15 AM – 4:30 PM
Hours may vary. Please call to confirm.
Featured Video
See Joyería Herrera in motion
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